ANA Insider

Insights, news, events, and jobs for the adult non-alcoholic beverage industry

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How fast are adult non-alcoholic beverages growing?
How much adult non-alcoholic is selling in stores?
How is it performing in bars and restaurants?
Who's buying it, and why?

Two weeks from today, we'll answer those questions live with the release the first-ever State of the Adult Non-Alcoholic Beverage Industry Report at the ANA Virtual Summit. The summit will be two days of data deep dives, expert panels, and conversations shaping what’s next in the adult non-alcoholic (ANA) beverage category. Everyone who registers gets their own copy of the Industry Report.

Take a quick look at the agenda below and our expert speakers!

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TWO DAYS, TWO BIG QUESTIONS

Day 1: Where does the category stand? We release the Industry Report and walk through the data on retail, bars and restaurants, and who's buying ANA, with the researchers who know the numbers best. Then category leaders look at where ANA goes from here.

Day 2: How do we grow it? Founders, retailers, operators and suppliers share what's working, what's not and what's next.

DAY 1 | TUESDAY, NOVEMBER 17 | 12-3 PM EASTERN - STATE OF THE CATEGORY

• 12:00 PM - First Look: The 2026 State of ANA Report with Marcos Salazar (ANBA)
• 12:25 PM - Retail by the Numbers: How ANA Is Selling in Stores, with Kaleigh Theriault (NIQ)
• 1:10 PM - On-Premise by the Numbers: How ANA Is Performing in Bars and Restaurants, with Chad Moutray (National Restaurant Association), Colleen McClellan (Datassential) and Matt Turczak (NIQ)
• 1:45 PM - LinkedIn Live Networking Break
• 2:00 PM - Meet the ANA Drinker: Who’s Buying and Why, with Kaleigh Theriault (NIQ)
• 2:25 PM - What’s Next for ANA: The Future of the Category, with Bill Shufelt (Athletic Brewing), Ben Branson (Pollen Projects) and Taylor Foxman (The Industry Collective)

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DAY 2 | WEDNESDAY, NOVEMBER 18 | 12-3 PM EASTERN - GROWING THE CATEGORY`

• 12:00 PM - Day 2 Welcome with Marcos Salazar (ANBA)
• 12:10 PM - Founder Stories: Building a New Category in Adult Beverage, with Pauline Idogho (Mocktail Club), Milan Martin (The Free Spirits Company), Meeta Gournay (Three Spirit) and Jamie Fay (RationAle Brewing)
• 12:55 PM - The Future of Retail: What’s Working and What’s Next, with Brian Gelb (Total Wine & More), Sara Harmelin (Allied Beverage Group) and Laura Taylor (Mingle Mocktails)
• 1:25 PM - LinkedIn Live Networking Break
• 1:40 PM - The Future of Restaurants & Bars: Integrating ANA into Your Establishment, with Derek Brown (Drink Company), David Crooch (Diageo), Dana Bonelli (The Wine Company) and Brandy Rand (Forge)
• 2:15 PM - Innovations Driving ANA Forward, with Matt Hughes (Solos), Brian Lippert (Mother Murphy’s Flavors), Maya Keekattil (Cin7) and Alejandro Cortes Gonzalez (John I. Haas)
• 2:50 PM - Building the Category Together

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You can see the full agenda at https://anba.org/virtual-summit/​
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WHO ELSE ON YOUR TEAM SHOULD BE THERE?

Anyone who makes decisions about non-alcoholic can learn from the summit and use this data.
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Forward this email or send them the link to the summit so they can register and get their own copy of the Industry Report.

See you on November 17,

​Marcos Salazar​
CEO, Adult Non-Alcoholic Beverage Association (ANBA)

Thanks to our Sponsors

Presenting Sponsor

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Category Sponsors

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Supporting Sponsors

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Thanks to Our Data Parters

Member News:

• RationAle Brewing launched its first priced Series Seed financing round and formed a strategic alliance with LA Libations and Homestead Brands to support retail development and priority-market expansion. (BevNET)
• Blind Tiger is giving U.S. consumers the chance to win a limited-edition Speakeasy Bar Set featuring an illuminated tiger display, branded rocks glass and a four-pack of zero-proof cocktails, with entries closing November 13. (LinkedIn)
• Everleaf introduced new botanical packaging developed with design agency LOVE, featuring UK-made bottles crafted from 100% recycled glass that are 23% lighter than the previous design, with a UK hospitality rollout planned over the coming months. (LinkedIn)
• Mingle Mocktails founder Laura Taylor shares how she built the business from a side hustle into an eight-figure brand available in more than 15,000 retail locations, offering lessons in beverage research, persistence and scaling a non-alcoholic business. (Entrepreneur)
• Solos discusses preserving aroma, mouthfeel and product character in alcohol-free development as brands respond to demand for more sophisticated drinking choices. (The Spirits Business)
• Athletic Brewing Company collaborated with REI Co-op on Get Mossy, a Kölsch-style non-alcoholic brew that connects its portfolio with outdoor recreation occasions. (MyBeerBuzz)
• Mingle Beverage Company received a positive BevNET review for Mingle Mocktails’ zero-proof Espresso Martini, with the publication highlighting its coffee-forward flavor and cocktail-style drinking experience. (BevNET)
• Athletic Brewing Company is the focus of Brewbound’s examination of the connections among its New England identity, quarterback Drake Maye and supermarket chain Market Basket. (Brewbound)
• Pollen Projects appointed former Diageo North America president Claudia Schubert as board chair, adding more than 25 years of drinks and consumer experience to support its next stage of growth. (LinkedIn)
• Three Spirit announced that Livener, Social and Nightcap are reaching BevMo shelves across California, Washington and Arizona, broadening West Coast retail access to its botanical non-alcoholic drinks. (LinkedIn)
• Athletic Brewing Company is offering Move As One, a limited-edition non-alcoholic pilsner whose sales support the Challenged Athletes Foundation. (Athletic Brewing Company)

ANA Industry News:

• Bartenders explain how flavor, technique and clear descriptions of residual alcohol can help guests navigate zero-proof cocktails and other non-alcoholic menu choices. (Sunset)
• BevZero’s development experts explain why choosing a base wine suited to dealcoholization, rather than selecting by price alone, helps producers preserve balance, manage flavor changes and improve the quality of non-alcoholic wine. (EIN Presswire)
• AB InBev reported 35% growth in no-alcohol beer revenue in the third quarter, showing continued commercial momentum for the segment within its broader beverage portfolio. (AB InBev / SEC)
• Forbes examines the expansion of sober bars across the United States as consumers seek nightlife experiences that include alcohol-free beer and cocktails. (Forbes)
• Restaurant operators are combining creative menu development, shared ingredients and staff education to build compelling beverage programs under beer-and-wine licenses, with non-alcoholic cocktails among the reported sales drivers. (SevenFifty Daily)
• Social Life Magazine explores how thoughtfully made mocktails and alcohol-free entertainment can give guests more ways to participate in social rituals and celebrations. (Social Life Magazine)
• Australian beer and wine producers are adapting to economic pressures and changing drinking habits, while expanding demand for non-alcoholic alternatives is creating opportunities in production and draught service. (ABC News)
• Researchers testing 30 beer-spoiling yeast strains found that contamination can worsen flavor and increase alcohol production in non-alcoholic beer, reinforcing the commercial and regulatory importance of microbial control. (LCGC International)
• UNFI reported $23.4 million in alcohol-free beverage sales during the 2025 holiday period, up $6.9 million from the previous year, giving retailers a stronger commercial case for seasonal assortment planning. (The Shelby Report)
• Washington producers are adjusting to changing demand and economic pressures, with low-ABV and non-alcoholic beers becoming an increasingly important part of brewery sustainability. (KUOW)
• An analysis of younger consumers’ drinking habits highlights alcohol-free beer, mocktails and daytime social occasions as part of a broader shift toward choice and moderation rather than uniform abstinence. (Indulge Express)
• A research overview examines how familiar flavors, expectations and social rituals influence the experience of non-alcoholic drinks, highlighting considerations for product design and consumer communication. (News-Medical)
• Non-alcoholic spirits brands are investing in hospitality, bartender education and menu development as on-premise growth and product trial create opportunities beyond retail shelves. (BevNET)
• A three-pub study found that adding alcohol-free beer, particularly on draught, increased uptake without reducing overall drinks revenue, offering practical evidence for hospitality operators considering broader non-alcoholic menus. (Anglia Ruskin University)
• Illustrator Joe McKendry created a gatefold spread for National Geographic’s February 2026 issue explaining the brewing process and science behind non-alcoholic beer. (Directory of Illustration)
• Grand View Research estimates the global non-alcoholic beer market will grow from $22.6 billion in 2026 to $38.4 billion by 2033, with retail distribution and evolving consumer preferences among the reported growth drivers. (Grand View Research)
• Food & Beverage Magazine argues that thoughtfully developed zero-proof cocktails and staff training can help restaurants serve guests seeking alcohol-free options while building beverage revenue. (Food & Beverage Magazine)
• NIQ data reported by The Spirits Business put U.S. non-alcoholic retail sales above $1 billion, with spirits alternatives the fastest-growing segment. (The Spirits Business)

Events:

ANA Virtual Summit

Date: November 17-18, 2026 Time: 12:00 PM ET Where: LinkedIn Live Host Adult Non-Alcoholic Beverage Association

Explore how adult non-alcoholic beverages are performing across retail and hospitality, what consumers want, and where brands can grow with Marcos Salazar, CEO & Co-Founder of the Adult Non-Alcoholic Beverage Association, and Kaleigh Theriault, Director, Thought Leadership at NIQ, alongside founders, buyers and beverage professionals, with registrants receiving ANBA’s inaugural industry report at the end of Day 1.

ANBA Member Jobs:

Featured: Sr. Marketing Manager ​(Hybrid, San Francisco Bay Area, USA)

The Free Spirits Company is hiring a Senior Marketing Manager to drive brand awareness, consumer trial and sales through integrated retail, e-commerce and digital campaigns. Based in the San Francisco Bay Area with a hybrid/flexible working arrangement, the role is suited to a creative, analytical marketer with 4–6+ years of experience, preferably in consumer packaged goods.

• ​Mingle Mocktails - E-Commerce & Retention Manager (Remote)
• ​​Athletic Brewing Co.​ - Content Partnership Manager (On-site , Milford, CT)
• ​​Athletic Brewing Co.​- Regional Sales Manager - Southeast (On-site, Greater Wilmington Area, USA)
• ​​Athletic Brewing Co.​ - Regional Sales Manager - Southeast (On-site, Georgia, USA)
• ​​Athletic Brewing Co.​ - Regional Sales Manager - Southeast (On-site, South Carolina, USA)
• ​​Athletic Brewing Co.​ - Regional Sales Manager - Southeast (On-site, Miami-Fort Lauderdale Area, USA)

The Adult Non-Alcoholic Beverage Association (ANBA) is a global trade organization dedicated to promoting, protecting, and accelerating the growth of the adult non-alcoholic beverage industry. We connect producers and industry partners with the insights, resources, and community they need to thrive in this rapidly expanding category.