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Attend the ANA Virtual Summit and Get Access to the 2026 State of the Adult Non-Alcoholic Beverage Industry Report

November 17-18, 2026 | 12-3 PM Eastern | Free and global on LinkedIn Live​
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The Adult Non-Alcoholic Beverage Association (ANBA) will be releasing its first-ever State of the Adult Non-Alcoholic Beverage Industry Report at the ANA Virtual Summit on November 17 and 18 - and I'm personally inviting you to join us!
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If we haven't met yet, I'm Marcos Salazar, CEO and Co-Founder of ANBA, and I'll be your host for both days.

Registration is free and includes:
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First Access to the Report

The 2026 State of the Adult Non-Alcoholic Beverage Industry Report will be sent to every registrant at the end of Day 1.

Two Days of Expert Sessions

Attend sessions each day from 12-3pm EST filled with data deep dives, expert panels, and conversations shaping what's next in the adult non-alcoholic beverage category.
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See you in November,

Marcos Salazar
CEO, Adult Non-Alcoholic Beverage Association
​www.anba.org​

What's Inside the Report

Built on ANBA's brand survey combined with data from NIQ, Circana, and Datassential, the inaugural Industry Report takes on the questions shaping the ANA category. It's free for every registrant, with no paywall.

• Sales Channels: Where are ANA brands selling today, across grocery, natural and specialty, on-premise, and direct-to-consumer?
• Market Performance: How are ANA sales trending in retail stores and in bars and restaurants?
• Brand Performance: How are ANA brands growing, and how are they pricing their products?
• Customers: Who do ANA brands say their customers are?
• Operations: How are ANA brands producing their products?
• Marketing: Where are ANA brands investing in marketing?
• Outlook: What are ANA founders planning for the year ahead?
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The Virtual Summit Program

Sessions and networking from 12 to 3 PM Eastern on LinkedIn Live networking break.

Day 1 | Tuesday, November 17 | State of the Category

Anchored by the Report, with sessions that dig into its findings.

12:00 PM | First Look: The 2026 State of ANA Report​
​The first look at the 2026 Report, with the headline findings on where the ANA category stands and where it's headed.

12:25 PM | Retail by the Numbers: How ANA Is Selling in Stores​
​What the data shows about how ANA is selling on store shelves, and what buyers want to see from brands next.

1:10 PM | On-Premise by the Numbers: How ANA Is Performing in Bars and Restaurants​
​What the data shows about how ANA is performing in bars and restaurants, and where the growth opportunities are.

1:45 PM | LinkedIn Live Networking Break

2:00 PM | Meet the ANA Drinker: Who's Buying and Why​
​A look at the people buying ANA: who they are, why they buy, and what they want next.

2:25 PM | What's Next for ANA: The Future of the Category​
​Where the category is headed, and what brands, buyers, and investors should be preparing for now.
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Day 2 | Wednesday, November 18 | Growing the Category

For buyers, industry professionals, brands, and the broader adult beverage ecosystem.

12:00 PM | Day 2 Welcome​
​Kicking off a day of conversations with the people building the category.

12:10 PM | Founder Stories: Building a New Category in Adult Beverage​
​Founders share what it actually took to build their brands, including what worked, what didn't, and what they'd do differently.

12:55 PM | The Future of Retail: What's Working and What's Next​
​Buyers and brands on what earns and keeps shelf space in a fast-growing category.

1:25 PM | LinkedIn Live Networking Break

1:40 PM | The Future of Restaurants & Bars: Integrating ANA into Your Establishment​
​Practical strategies for building an ANA program your guests will order again.

2:15 PM | Innovations Driving ANA Forward​
​The production, formulation, and technology advances that are raising the bar for what ANA can taste like.

2:50 PM | Building the Category Together​
​How brands, buyers, and partners can work together to grow ANA, and what comes after the Summit.

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Who Should Attend

If you make it, sell it, serve it, fund it, or cover it, the ANA Virtual Summit is for you. Join for both days, or just the sessions you care about most.

• Beverage brand founders and operators: Benchmark your brand's performance, channels, and marketing against the rest of the category.
• Distributors, retailers, and on-premise buyers: See which channels are growing and what's driving ANA sales before your next category review.
• Investors and capital providers: Get a data-backed read on brand performance and where founders plan to invest next.
• Hospitality and foodservice professionals: Learn how bars, restaurants, and hotels are building ANA programs guests order again.
• Trade associations and industry groups: Understand the category your members are entering, from the brands building it.
• Media and analysts: Get the first industry-wide data on ANA brands, live on Day 1, and ask questions of the people driving the category's growth.

Share This With Your Colleagues

Know someone who would benefit from the Report or the Summit sessions? Forward them this email or share the registration page.

Brand teams, buyers, distributors, hospitality operators, investors: anyone working in or alongside ANA can register free and get their own copy of the Report. The ANA category grows when the whole industry is in the room.

Thanks to our Sponsors

Presenting Sponsor

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Category Sponsors

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Supporting Sponsors

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Thanks to Our Data Parters

The Adult Non-Alcoholic Beverage Association (ANBA) is a global trade organization dedicated to promoting, protecting, and accelerating the growth of the adult non-alcoholic beverage industry. We connect producers and industry partners with the insights, resources, and community they need to thrive in this rapidly expanding category.