ANA Insider Insights, news, events, and jobs for the adult non-alcoholic beverage industry πΊπ· π₯ πΎ πΈπΉ Brought to you by: Subscribe to the Newsletter The Maturing ANA Wine Market The world's largest wine trade show recently gave adult non-alcoholic (ANA) beverages its own hall. That's not a small thing. Wine Paris 2026 by Vinexposium debuted Be No β a dedicated, standalone section for ANA wine β alongside the show's two other pillars: Wine Paris and Be Spirits. There were over 250 ANA labels....
20 days agoΒ β’Β 6 min read
ANA Insider Insights, news, events, and jobs for the adult non-alcoholic beverage industry πΊπ· π₯ πΎ πΈπΉ Brought to you by: Subscribe to the Newsletter Dear ANA Insider Readers, Thank you so much for all the great feedback about the first issues of the newsletter! Many of you have emailed sharing how it has been a valuable resource for beverage industry professionals already in the ANA category as well as those just jumping in. Youβve also shared that youβre learning something new in each of the...
28 days agoΒ β’Β 6 min read
ANA Insider Insights, news, events, and jobs for the adult non-alcoholic beverage industry πΊπ· π₯ πΎ πΈπΉ Brought to you by: Subscribe to the Newsletter How Impactful is Dry January? Is Dry January when adult non-alcoholic brands get most of their sales? While there is a bump, the latest NielsenIQ's research says no. Our friends at NIQ hosted a webinar for ANBA last week and shared that adult non-alcoholic beverage buyers are growing consistently across all periods of the year. β January 2024...
about 1 month agoΒ β’Β 6 min read
ANA Insider Insights, news, events, and jobs for the adult non-alcoholic beverage industry πΊπ· π₯ πΎ πΈπΉ Brought to you by: Subscribe to the Newsletter The State of Non-Alc Staff Economist Matt Gacioch at the Brewers Association recently provided a great State of Non-Alc analysis. In it, he shared: "Even outside of January, the majority of American adults in 2025 reported intent to cut back on alcohol consumption in the coming year (see chart below). Additionally, the 2025 BA Consumer SurveyOpens...
about 1 month agoΒ β’Β 7 min read
ANA Insider Insights, news, events, and jobs for the adult non-alcoholic beverage industry πΊπ· π₯ πΎ πΈπΉ Brought to you by: Subscribe to the Newsletter The Value of NYC's Best Bars for NA Awards NYC just got its first awards program celebrating the best bars for adult non-alcoholic (ANA) drinks. Not "best mocktails."Not "best alcohol-free alternatives." Best bars. Period. Bright Nights Social and Boisson teamed up to launch the first ever NYC's Best Bars for NA.And in doing this, they weren't...
about 2 months agoΒ β’Β 6 min read
ANA Insider Insights, news, events, and jobs for the adult non-alcoholic beverage industry πΊπ· π₯ πΎ πΈπΉ Brought to you by: Subscribe to the Newsletter Zebra Striping & Dry January Photo by VinePair 93% of people buying adult non-alcoholic beverages also buy alcoholic drinks (Nielsen IQ). Let that sink in for a second. The ANA customer isn't choosing between alcohol and adult non-alcoholic.β They're choosing bothβ They're alternating throughout the weekβ They're moderating, not abstaining This...
about 2 months agoΒ β’Β 7 min read
ANA Insider Insights, news, events, and jobs for the adult non-alcoholic beverage industry πΊπ· π₯ πΎ πΈπΉ Brought to you by: Subscribe to the Newsletter Dry(ish) January Giveaway To kick off 2026, the Adult Non-Alcoholic Beverages Association (ANBA) is teaming up with some of our members to bring you the biggest Dry(ish) January Giveaway youβll see this year! π What You Could Win π One lucky winner will receive $2,500+ worth of non-alcoholic beverages and merch, including: β A curated selection of...
2 months agoΒ β’Β 5 min read
ANA Insider Insights, news, events, and jobs for the adult non-alcoholic beverage industry πΊπ· π₯ πΎ πΈπΉ Brought to you by: Subscribe to the Newsletter You're receiving a preview of the ANA Insider, ANBA's new weekly newsletter for beverage industry professionals. We'll be in your inbox every Wednesday starting January 7th, 2026. This preview gives you a taste of what's coming in the new year - feedback is welcome and please forward to anyone you think who would find the newsletter useful! Happy...
3 months agoΒ β’Β 8 min read